In that absurd yet real virtual world, Erangel, a battlefield full of gunfire and explosions, actually opened a KFC. You heard it right, it is the fried chicken shop that people love and hate in real life, which has crossed over to a place full of bullets and death. To say how magical this is, it is simply stranger than any science fiction.
Imagine that in this game full of gunfire, you are running and suddenly find that the originally cold gas station has transformed into a red and white fast food restaurant, with a gleaming logo, as if telling you: Brother, don’t just fight, you have to fill your stomach. You walk up to the self-service ordering machine and use the interactive button to “order”. Your game ID will be displayed on the screen, as if you are really queuing up to buy fried chicken in the real world. Then, the fried chicken meal “jumps” onto the counter, waiting for you to take it. Does it sound ridiculous? But it is also wonderful.
This fried chicken meal contains several “magic items”: a family bucket, French fries, and drinks. The family bucket is a first aid kit in the game. After using it, the character will pose as if you are really gnawing on fried chicken; the French fries function like a bandage, and you can see the animation of the character enjoying the French fries when eating; the drink is a replica of the energy drink, and you can continue running and fighting after drinking it. The designer is really creative, and he actually put the action of eating so realistically into the battle game, adding a little taste of life to this cold gunfight.
But don’t be too proud, each player can only use this ordering machine once per game, and you have to wait until the 4th stage to use it again. Although there are many restrictions, it also makes people look forward to it. After all, fried chicken is the comfort of life, and you can’t be greedy. What’s even better is that this KFC event lasted for a whole month in Erangel. In addition, KFC billboards are also hung on maps such as Miramar, Sanhok, and Vikendi, and KFC banners are also flying on airplanes. Speaking of which, this red signboard is like a big red lantern on the gray battlefield, which is particularly eye-catching.
You may wonder, what the hell is this, how can you promote fast food culture in a killing game? This is the absurdity of this era – no matter what environment you are in, the details of life are always pervasive. This is true for games, and it is also true for reality. Just like when you see someone riding a shared bicycle on the street and watching Douyin, it is absurd and real.
Speaking of reality, we have to mention the name Treabar. It is a global game trading platform that claims to be professional and safe. Players can recharge, buy and sell game accounts and items here. The service is online 24 hours a day, with a variety of payment methods and quite favorable prices. Take PUBG as an example, the maximum discount is 15%, and the money saved is enough to buy fried chicken many times. The existence of Treabar is like a behind-the-scenes promoter of the game world, ensuring that the player’s experience will not be interrupted due to the trouble of recharging.
Interestingly, KFC’s virtual invasion and Treabar’s real escort form a wonderful correspondence. One is a life adjustment in the game, and the other is a convenient guarantee in reality. The two complement each other, allowing players to kill enemies in the virtual world and spend money on equipment and services without worry. This cross-border cooperation, to put it bluntly, is a typical case of modern capital operation, which not only satisfies the vanity and appetite of players, but also allows brands to make more money.
In the final analysis, this mix of game and fast food is a microcosm of the absurdity of contemporary culture. We are keen to find a trace of humanity in blood and violence, and want to eat a piece of chicken leg and drink a sip of beverage outside of the sword. The existence of Treabar makes this absurdity more realistic, ensuring that your life game will not end early due to the shrinking wallet.
This story sounds absurd, but it is natural. Just as people try to live in this chaotic world, they want to make life more flavorful, even if it is just a meal of fried chicken in the virtual world. So, you run in the rain of bullets, thinking not of the opponent’s gun, but the comfort brought by the bucket of hot fried chicken.